KiteActive.com Cookie Policy

This document informs Users of the technologies that allow this Website to achieve the purposes described below. These technologies allow the Owner to access and store information over time (e.g. by using a Cookie) or use tools (e.g. by running a script) on a User's device during the interaction with this Website.

For simplicity, all these technologies are referred to in this document as “Trackers” – unless there is a reason to distinguish between them.
For example, although Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps because cookies are browser-based trackers. Therefore, in this document the term Cookies is only used to indicate that specific type of Tracker.

Certain purposes for which Trackers are installed also require the User's consent. Once consent has been given, it can always be freely withdrawn according to the instructions in this document.

This Website uses Trackers managed directly by the Owner (so-called first-party Trackers) and Trackers for the provision of services offered by third parties (so-called Third-Party Trackers). Unless otherwise stated in this document, third party providers have access to Trackers they manage.
The validity periods and expiry periods of proprietary Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the respective supplier. Some of these expire upon termination of the User's browsing session.
In addition to what is indicated in the descriptions in each of the categories below, Users can find more precise and updated information on the lifetime specification, as well as any other relevant information – such as the presence of other Trackers – in the linked privacy policy of the relevant third party providers or by contact the Owner.

Activities that are strictly necessary for the functioning of this Website and the provision of the Service

This Website uses so-called technical Cookies and other similar Trackers to perform activities that are strictly necessary for the operation or delivery of the Service.

Own Trackers

Storage duration:

  • pll_language: 13 months
  • pll_language: 13 months

Other activities using Trackers

Basic interactions and functionalities

This Website uses Trackers to provide basic interactions and functionalities to allow Users to access certain features of the Service and to enable User's communication with the Owner.

  • Contact with the User

Mailing list or newsletter (this Website)

By registering for the mailing list or newsletter, the User's email address will be added to the list of contacts who may receive email messages containing information of a commercial or promotional nature in relation to this Website. Your email address may also be added to this list when you register for this Website or after making a purchase.

Personal Data Processed: last name, email address, physical address, date of birth, Usage Data, gender, country, Postal Code, city, telephone number, Trackers and first name.

  • Interaction with live chat platforms

This type of service allows interaction directly with external live chat platforms from the pages of this Website, allowing you to contact the support service of this Website or to be contacted by this service.
If one of these services is installed, it may collect browsing and usage data on the pages where it is installed, even if Users are not actively using the service. In addition, live chat conversations can be recorded.

Facebook Messenger Customer Chat (Meta Platforms Ireland Limited)

The Facebook Messenger Customer Chat is a service for interacting with the Facebook Messenger live chat platform provided by Meta Platforms Ireland Limited

Personal Data Processed: Usage Data, Data communicated while using the service and Trackers.

Processing location: Ireland – Privacy Policy.

Storage duration:

_fbp: 3 months

  • Tag management

This type of service helps the Owner to manage tags or scripts necessary for this Website in a centralized manner.
This allows the Users' Data to flow through these services, which may lead to the retention of this Data.

Google Tag Manager (Google Ireland Limited)

Google Tag Manager is a tag management service provided by Google Ireland Limited.

Processed Personal Data: Usage Data and Trackers.

Processing location: Ireland – Privacy Policy.

Storage duration:

  • _dc_gtm_*: 1 minute
  • _gcl_au: 3 months

Improving the experience

This Website uses Trackers to provide a personalized user experience by expanding preference management options and enabling interaction with external networks and platforms.

  • Display of content from external platforms

These types of services allow you to view and interact with content hosted on external platforms directly on the pages of this Website.
If this type of service is installed, it may still collect website traffic data for the pages where the service is installed, even if Users do not use it.

Google Fonts (Google Ireland Limited)

Google Fonts is a font visualization service provided by Google Ireland Limited that allows this Website to include content of this type on its pages.

Processed Personal Data: Usage Data and Trackers.

Processing location: Ireland – Privacy Policy.

Measurement

This Website uses Trackers to measure visits and analyze User behavior with the aim of improving the Service.

  • Analysis

The services described in this section allow the Owner to monitor and analyze internet traffic and can be used to map usage behaviour.

Facebook Ads conversion tracking (Facebook pixel) (Meta Platforms Ireland Limited)

Facebook Ads Conversion Tracking (Facebook Pixel) is an analytics service provided by Meta Platforms Ireland Limited that links data from Meta's advertising network to actions performed by this Website. The Facebook Pixel tracks conversions attributable to ads on Facebook, Instagram, and Audience Network.

Processed Personal Data: Usage Data and Trackers.

Processing location: Ireland – Privacy Policy.

Storage duration:

  • _fbp: 3 months
  • fr: 3 months

Google Ads conversion tracking (Google Ireland Limited)

Google Ads conversion tracking is an analytics service provided by Google Ireland Limited that links data from the Google Ads advertising network to actions taken by this Website.

Processed Personal Data: Usage Data and Trackers.

Processing location: Ireland – Privacy Policy.

Storage duration:

  • IDE: 2 years
  • test_cookie: 15 minutes

Google Analytics (Google Ireland Limited)

Google Analytics is a web analytics service provided by Google Ireland Limited (“Google”). Google uses the Data collected to monitor and examine the use of this Website, to compile reports on its activities and to share them with other Google services.
Google may use the Data collected to frame and personalize the ads of its own advertising network.

Processed Personal Data: Usage Data and Trackers.

Processing location: Ireland – Privacy Policy - Opt Out.

Storage duration:

  • AMP_TOKEN: 1 hour
  • __utma: 2 years
  • __utmb: 30 minutes
  • __utmc: duration of the session
  • __utmt: 10 minutes
  • __utmv: 2 years
  • __utmz: 7 months
  • _ga: 2 years
  • _gac*: 3 months
  • _hole: 1 minute
  • _gid: 1 day

Advertising reporting features in Google Analytics (Google Ireland Limited)

This Website has Google Analytics advertising reporting features enabled, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). This allows the Owner to analyze specific behavioral and interest data (traffic data and User Interaction Data on advertising) and, if enabled, demographic data (age and gender information). 

Users can disable Google's use of cookies in the Ad Settings vanGoogle.

Personal Data Processed: Trackers, unique advertising device identifiers (Google Advertiser ID or IDFA, for example) and various Data types described in the service's privacy policy.

Processing location: Ireland – Privacy Policy - Opt Out.

Storage duration:

  • IDE: 2 years
  • __utma: 2 years
  • __utmb: 30 minutes
  • __utmc: duration of the session
  • __utmt: 10 minutes
  • __utmv: 2 years
  • __utmz: 7 months
  • _ga: 2 years
  • _gac*: 3 months
  • _hole: 1 minute
  • _gid: 1 day
  • test_cookie: 15 minutes

Google Analytics reporting on demographic and interest data (Google Ireland Limited)

Google Analytics Demographics and Interests Reporting is a Google advertising reporting feature that makes demographics and interests data within Google Analytics available to this Website (demographics includes age and gender data). 

Users can disable Google's use of cookies in the Ad Settings vanGoogle.

Personal Data Processed: Trackers and unique identifiers of advertising devices (Google Advertiser ID or IDFA, for example).

Processing location: Ireland – Privacy Policy - Opt Out.

Storage duration:

  • IDE: 2 years
  • __utma: 2 years
  • __utmb: 30 minutes
  • __utmc: duration of the session
  • __utmt: 10 minutes
  • __utmv: 2 years
  • __utmz: 7 months
  • _ga: 2 years
  • _gac*: 3 months
  • _hole: 1 minute
  • _gid: 1 day
  • test_cookie: 15 minutes
  • Anonymized analytics services

The services in this section allow the Owner to perform and manage analytics in an anonymized form through the use of Third-Party Trackers.

Google Analytics with anonymized IP (Google Ireland Limited)

Google Analytics is a web analytics service provided by Google Ireland Limited (“Google”). Google uses the Data collected to monitor and examine the use of this Website, to compile reports on its activities and to share them with other Google services.
Google may use the Data collected to frame and personalize the ads of its own advertising network.
This Google Analytics integration anonymizes your IP address. This works by abbreviating the IP addresses of Users in member states of the European Union or in other states within the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server and abbreviated in the USA.

Processed Personal Data: Usage Data and Trackers.

Processing location: Ireland – Privacy Policy - Opt Out.

Storage duration:

  • AMP_TOKEN: 1 hour
  • __utma: 2 years
  • __utmb: 30 minutes
  • __utmc: duration of the session
  • __utmt: 10 minutes
  • __utmv: 2 years
  • __utmz: 7 months
  • _ga: 2 years
  • _gac*: 3 months
  • _hole: 1 minute
  • _gid: 1 day

Behavioral targeting and advertising

This Website uses Trackers to provide personalized marketing content based on User behavior and to manage, serve and track advertisements.

  • Advertise

This type of service allows User data to be used for advertising communication purposes. These communications appear in the form of banners and other advertisements on this Website, which may be based on the User's interests.
This does not mean that all Personal Data is used for this purpose. Information and terms of use are listed below.
Certain services listed below may use Trackers to identify Users or they may apply a behavioral retargeting technique, i.e. displaying advertisements targeted to the User's interests and behavior, including outside this Website. For more information about this, read the privacy policies of the relevant services.
These types of services usually offer the option of opting out of such tracking. In addition to an opt-out feature offered by any of the services below, Users can find out more about how to opt-out of Interest-Based Advertising in general in the “How to Opt-out of Interest-Based Advertising” section ” in this document.

Query Clicks (Query Click Limited)

Query Click is an advertising service provided by Query Click Limited.

Processed Personal Data: Usage Data and Trackers.

Processing location: UK – Privacy Policy.

Storage duration: duration of the session

Google Ad Manager (Google Ireland Limited)

Google Ad Manager is an advertising service provided by Google Ireland Limited that allows the Owner to organize advertising campaigns in conjunction with third-party advertising networks, with which, unless otherwise stated herein, the Owner has no direct relationship. To learn more about Google's use of Data, please visit Google's partner policy.
This service uses the “DoubleClick” cookie, which tracks the use of this Website and the User's behavior regarding advertisements and products and services offered.   

Users may choose to disable all DoubleClick cookies by visiting: Ad Settings.

Processed Personal Data: Usage Data and Trackers.

Processing location: Ireland – Privacy Policy.

Storage life: up to 2 years

Similar audiences in Google Ads (Google Ireland Limited)

Similar Audiences is an advertising and behavioral targeting service provided by Google Ireland Limited that uses remarketing data from Google Ads to serve ads to Users with similar behavior to Users who are already on the remarketing list due to their previous use of this Website.
Based on this data, personalized advertisements proposed by Similar Audiences in Google Ads are shown to Users. 

Users who do not want to be included in Lookalike Audiences can disable this and disable the use of Ad Trackers in: Ad Settings vanGoogle. 

To learn more about Google's use of Data, please visit Google's partner policy.

Processed Personal Data: Usage Data and Trackers.

Processing location: Ireland – Privacy Policy - Opt Out.

Storage life: up to 2 years

  • Remarketing and behavioral advertising

These types of services allow this Website and its partners to optimize and serve informed advertisements based on the User's previous use of this Website.
This activity is made possible through the tracking of Usage Data and through the use of Trackers. This information is passed on to the partners who manage the remarketing and behavioral targeting activities.
Certain services offer a remarketing option based on lists of email addresses.
These types of services usually offer the option of opting out of such tracking. In addition to an opt-out feature offered by any of the services below, Users can find out more about how to opt-out of Interest-Based Advertising in general in the “How to Opt-out of Interest-Based Advertising” section ” in this document.

Google Ad Manager Audience Extension (Google Ireland Limited)

Google Ad Manager Audience Extension is a remarketing and behavioral advertising service provided by Google Ireland Limited that tracks visitors to this Website and allows selected advertising partners to serve targeted advertisements across websites. 

To learn more about Google's use of Data, please visit Google's partner policy.

Processed Personal Data: Usage Data and Trackers.

Processing location: Ireland – Privacy Policy - Opt Out.

Storage life: up to 2 years

Remarketing in Google Ads (Google Ireland Limited)

Remarketing in Google Ads is a remarketing and behavioral targeting service provided by Google Ireland Limited that connects the activity of this Website with the Google Ads advertising network and the DoubleClick cookie. 

To learn more about Google's use of Data, please visit Google's partner policy

Users can disable Google's use of trackers to personalize ads in the Ad Settings vanGoogle.

Processed Personal Data: Usage Data and Trackers.

Processing location: Ireland – Privacy Policy - Opt Out.

Storage life: up to 2 years

Remarketing with Google Analytics (Google Ireland Limited)

Remarketing with Google Analytics is a remarketing and behavioral advertising service provided by Google Ireland Limited that links the tracking activities of Google Analytics and its Trackers with the Google Ads advertising network and the Doubleclick Cookie.

Processed Personal Data: Usage Data and Trackers.

Processing location: Ireland – Privacy Policy - Opt Out.

Storage duration:

  • _gac*: 3 months
  • _gcl_: 3 months

Manage preferences and grant or revoke consent

There are several ways to manage preferences regarding Trackers and, where applicable, grant or withdraw consent:

Users can manage preferences regarding Trackers directly from their own device settings, for example by preventing Trackers from being stored.

In addition, where the use of Trackers is based on consent, Users can give or withdraw consent by setting their preferences in the cookie notification or by updating these preferences via the relevant consent preferences widget, if available.

It is also possible to delete previously stored Trackers via targeted browser or device functions, including Trackers used to store the User's initial consent.

Other Trackers in the browser's local memory can be cleared by deleting browsing history.

With respect to Third Party Trackers, Users can manage their preferences and withdraw their consent via the related opt-out link (if provided), by using the means indicated in the third party's privacy policy, or by contacting the external party.

Find tracker settings

For example, users can find information on how to manage Cookies in the most commonly used browsers at the following addresses:

Users can also manage certain categories of Trackers used in mobile apps by opting out via the appropriate device settings, such as the device's advertising settings for mobile devices or tracking settings in general (Users can open the device settings and search for the appropriate setting).

How to Opt Out of Interest-Based Advertising

Independent of the matters indicated above, Users can also follow the instructions of youronlinechoices (EU), it Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), ADHD (Japan) or other similar services. These initiatives allow Users to indicate their tracking preferences for most advertising tools. The Owner recommends that Users use this tool in addition to the information provided in this document.

The Digital Advertising Alliance has an app called AppChoices that allows Users to manage interest-based advertising in mobile apps.

Owner and Controller

Felix Maks – KiteActive – Schans 12A, 8531 DW Lemmer

Owner contact email address: info@kiteactive.com

As the use of Third Party Trackers by this Website is not under the full control of the Owner, specific references to Third Party Trackers are indicative only. For complete information in this regard, we ask Users to consult the privacy policies of the relevant external services mentioned in this document.

Given the objective complexity surrounding tracking technologies, we recommend that Users contact the Owner if they wish to receive further information regarding the use of these technologies by this Website.

Definitions and legal framework

Personal data (or Data)

Any data that directly, indirectly or in connection with other data – including a personal identification number – allows the identification or identifiability of a natural person.

Usage data

Information automatically collected from this Website (or external services used in this Website), including: the IP addresses or domain names of the computers used by the Users of this Website, the URI addresses (Uniform Resource Identifier) , the time of the request, the method used to submit the request to the server, the size of the file received in response, the numeric code indicating the status of the server's response (success, error, etc. ), the country of origin, the functions of the User's browser and operating system, the various time data per visit (such as the time spent on each page of the application) and the data on the pass tracked within the application, in in particular the order of pages visited and other parameters about the operating system of the device and/or the IT environment of the User.

User

The person using this Website who, unless otherwise stated, coincides with the Data Subject.

person concerned

The natural person to whom the Personal Data relates.

Data Processor (or Data Supervisor)

The natural or legal person, government agency, agency or other body that processes Personal Data on behalf of the Processor, as described in this privacy policy.

Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Website. The Controller is the Owner of this Website unless otherwise stated.

This Website (or this Application)

The means by which the User's Personal Data is collected or processed.

Service

The Service offered by this Website as described in the relevant terms and conditions (if available) and on this site/application.

European Union (or EU)

Unless otherwise noted, all references in this document to the European Union include all current member states of the European Union and the European Economic Area.

Cookies

Cookies are Trackers that consist of small data sets that are stored in the User's browser.

Tracker

Tracker means all technologies – e.g. Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting – that allow Users to be tracked, e.g. by accessing or storing information on the User's device.


Judicial Information

This privacy statement has been drawn up on the basis of provisions of various legal rules, including Article 13/14 of the European Regulation 2016/679 (General Data Protection Regulation).

This privacy policy applies solely to this Website, unless otherwise stated in this document.

Most recent update: June 1, 2022